Nevertheless, the National Institute on Alcohol Abuse and Alcoholism (NIAAA) offers a tool to help you get a handle on just how much you’re spending on alcohol alone. Its Alcohol Spending Calculator allows you to input the number of days you drink per week, quantity of drinks per day, and average price of a drink to calculate your weekly, monthly, and yearly expenditures. Hudson Lindenberger has been covering the world’s best beers, wines, cocktails and dining for Forbes since 2020. He has reported on many topics, ranging from trend-setting craft brewers to Napa Valley institutions, while keeping readers current on some of the best bottles in the market. He is also the host of the Booze Newz podcast on the WGN platform, where he talks to some of the biggest and most interesting names in alcohol.

The non/low alcohol beer segment did align with the trends shown in the other categories with forecasts to grow with a compounded annual growth rate volume of +23.6% from 2021 to 2025. NielsenIQ researchers did find that it was not an “all or nothing” decision regarding non-alcoholic purchases, but rather 78% of those who purchased non-alcoholic beverages also purchased beer, wine, and spirits with an alcoholic beverage content. Since 2020, the percentage of U.S. adults aged 21 celebrities famous fetal alcohol syndrome adults and older who participated in Dry January has increased, with expectations that participation will grow. In December 2023, it was anticipated that 27% of adults aged 21 and older who drank alcohol would be “very likely” to participate in Dry January 2024, and an additional 18% were “somewhat likely” to do so.  Of those intending to do so, 46% “rarely drink,” and 41% “drink between one to five alcoholic beverages weekly.” As reported by the DISCUS for 2021, the top five spirits by revenue growth were vodka (4.9%), tequila/mezcal (30.1%), American whiskey (6.7%), Brandy & Cognac (13.1%), and cordials (15.2%).

Alcohol use disorder vs. average alcohol intake

Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. All prices are valued at retail selling prices, including all sales and consumption taxes. The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. It’s difficult to keep a running total of how much you spend on each alcoholic drink, particularly because prices vary dramatically. After all, the wine you purchase at a local store and consume at home likely has a radically different price tag than the same bottle you purchased at a fine-dining restaurant.

Revenue of the alcoholic drinks market worldwide from 2018 to 2028

“The rates are now significantly below the top rates in the market, meaning savers are paying a decent premium for the safety and brand name of NS&I,” said Laura Suter, director of personal finance at AJ Bell. When we look at the variance in prevalence across age groups, we see that globally, the prevalence is highest in those aged between 15 and 49 years old. The chart shows the age distribution of those dying premature deaths due to alcohol. Globally, the age-standardized death rate has declined from approximately 40 deaths per 100,000 people in the early 1990s to 30 deaths per 100,000 in 2019.

Measuring the health impact by mortality alone fails to capture the impact that alcohol use disorders have on an individual’s well-being. The ‘disease burden’ – measured in Disability-Adjusted Life Years (DALYs) – considers mortality and years lived with disability or health burden. The map shows DALYs per 100,000 people, which result from alcohol use disorders. The Institute for Health Metrics and Evaluation (IHME), in its Global Burden of Disease study, provides estimates of the number of deaths attributed to the range of risk factors.5 In the visualization, we see the number of deaths per year attributed to each risk factor. This chart is shown for the global total but can be explored for any country or region using the “Change country or region” toggle.

Alcohol Facts and Statistics

Rice wine/sake benefited from a return to the on-premise, while flavoured wines attract younger LDA consumers drawn to flavour, a halo effect from the RTD category. For cocktails made with tequila, 39% of the 3,110 alcohol consumers aged 21 and older prefer sweet, and 23% prefer spicy concoctions. While Gallup did not report consumption rates based on generation (e.g., Baby Boomer, Gen X), those who are in the 18 to 34 age category would include the “younger” portion of the Millennial generation and the adult proportion of Gen Z (born between 1997 and 2012). NielsenIQ indicated that Wine RTD innovation will include “wine cocktail RTDs, especially sparkling versions.” Spirits seltzers and cocktails are “driving growth,” especially those with an ABV of 5% and under and an ABV between 5.1 and 10%. Vodka was the most popular base for spirits RTDs, followed by whiskey and tequila, then rum and gin. The following table contains data from two sources with consumption statistics segmented based on age range/generation.

The “seltzer boom brought variety and flavor to customers,” which encourages them to be more willing to try new flavors in other beverage categories. You may wonder, “How much is a premium-and-above bottle of wine or spirits?” The following table provides price bands as published by IWSR, Forbes.com, Winefolly.com, and IRI. Shai Weiss told the Airlines 2024 conference that the benefits of such a move would be “reduced fees, reduced taxation and increased competition”, the Telegraph reports. They detail a “toxic” culture at the organisation with “incompetent” senior management. The All-Party Parliamentary Group (APPG) on investment fraud has branded the Financial Conduct Authority (FCA) an “opaque and unaccountable organisation” with “profoundly defective” leadership in a landmark 350-page report published today.

In the chart, we see the relationship between average per capita alcohol consumption – in liters of pure alcohol per year – versus gross domestic product (GDP) per capita across countries. The average retail price for a 750ml equivalent bottle increased to $15.92 (excluding on-premise markups). U.S. consumer demand for beer continues to shift to “premium options and new and exciting alternatives” when selecting the beverage to consume off-premise. Such offerings that have garnered consumer attention include craft beers (annual production of fewer than 6 million barrels) and imported and domestic super-premium beers (which were categorized in 2012 as priced at $22 and higher per case). The growth rate for all other varietals reported decreased between 0.9% (Sauvignon blanc) and 16.9% (Sangria).

1. “When we ask RTD consumers what factors influence their beverage alcohol purchase decision, the #1 response we hear is ‘flavor’,” says Rand.
2. In the chart, we see the relationship between average per capita alcohol consumption – in liters of pure alcohol per year – versus gross domestic product (GDP) per capita across countries.
3. There were 11,282 wineries in the U.S. in 2021, of which 16% were categorized as small (5,000-49,999 cases produced annually), 33% very small (1,000 to 4,999 cases), and 48% with “limited production” (less than 1,000 cases).
4. In our scenario, you’re purchasing 25-ounce bottles of wine from the local liquor store at $20 per bottle, so each 5-ounce glass is $4.

On what alcoholic beverages did Gen Z spend money?

On-premise recovery is evident with the channel up +24%, and with a full return to pre-pandemic volumes expected in 2023. Half of consumers expect their on-trade drinking to remain the same, although many are watching what they spend and reducing the frequency of visits. According to IWSR, Millennials account for 43% of those who consume these products. Consumers are looking for a beverage made with natural ingredients and coloring for the overall beverage category. The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

In fact, the market share for hard seltzer decreased slightly between 2020 and 2021 due to “increased competition from crossover categories like RTDs.” This interactive map shows the annual average alcohol consumption of alcohol, expressed per person aged 15 years or older. To account for the differences in alcohol content of different alcoholic drinks (e.g., beer, wine, spirits), this is reported in liters of pure alcohol per year. NielsenIQ revealed that “less than 5% of households s” purchased low and no-alcohol (LNA) beverages, which accounted for 3.5% of the total alcohol market share. Pertaining to product introductions, the NielsenIQ BASES report revealed that “15x the number of non-alcohol launches were tested in 2021 compared to 2020.” Additionally, over the 52-week period ending in late October 2021, non-alcoholic beverage sales increased by 33%, and low-alcoholic beverage sales increased by 8%. Online sales of LNA beverages increased by 315% between October 2020 and 2021, while “alcoholic options” only increased by 26%.